Books in Depth
Technology, Business, Marketing, More - we look at books that you can use to
make your business run better and more profitably. |
Books in Depth
Our Picks:
We love books at Home Office
Reports, and believe that sometimes just reaching for a book
at hand is much easier and less time-consuming than trying to find
information by scouring the Internet. Therefore, this page is
devoted to books that we think you'll find useful to own - as
references, as good reading material or as background information that
will help you make more judicious use of your money, time or the
information that you gather while searching the Internet.
We've divided our selections into two main categories
- Technology and Business. And we hope that you too
find these books useful and even enjoyable as you build your business
into a home-based powerhouse.
Also, if you'd like to take a look at some interesting
business "e-books", check out:
Business Software Books
A collection of published business software books and tutorials that the
authors have generously allowed to be available for free downloads.
http://www.business-software-books.us
Technology:
If you want to learn more about networks,
networking and the networking business, we believe the following titles
from Cisco Press will be more than worth your while (in time and
$$'s!).
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Home Networking Simplified
An illustrated home networking handbook for
the everyday user
Jim Doherty, Neil Anderson
Cisco Press, 2005
ISBN: 1-58720-136-4
List Price: $24.99
Completely stumped by all home networking
products and technologies? If you’re wondering what the best
solution is for your home, and how to implement a home network
that is as hassle-free and capable as possible, then
Home
Networking Simplified
is for
you. Authored by two long time networking professionals and
edited by three more, this book offers a simple, easy to read
and understand approach to designing, implementing and
protecting your home network. The book also includes a ton of
diagrams, illustrations and screen shots to help step you
through the process of installing your network – and diagnosing
and fixing problems should they occur.
The book also includes sections on networking
while you’re on the road and integrating voice and video onto
your network. A wonderful book to help you understand the
basics as well as get the most out of your home network (even
how to optimize it for gaming!). |
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Computer Networking First Step
Wendell Odom
ISBN: 1587201011
List Price: $24.95
Computer Networking First Step explains
the basics of computer networking in just plain English!
The book takes the reader on a guided tour of the core
technologies that make up a network and the Internet.
Whether you are looking to take your first step into a
networking career or are just interested in getting better
acquainted with the technology - this book can help!
A sample chapter is available for download here -
Computer Networking First Step.
Reproduced from the book Computer
Networking First Step Copyright 2004, Cisco Systems, Inc.,
Reproduced by permission of Pearson Education, Inc., 800 East
96th St., Indianapolis, IN 46240. Written permission
from Pearson Education, Inc. is required for all other uses.
Visit
www.ciscopress.com for a detailed description and to
learn how to purchase this title.
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Network Security First Step
Tom M. Thomas
ISBN: 1587200996
List Price: $29.95
Network Security First Step explains the
basics of network security in plain English! The book
takes the reader on a guided tour of the core technologies that
make up and control network security. If you're just
getting your "feet wet" regarding securing a network or just
want to learn more about network security in general - a great
starting point.
A sample chapter is available for download here -
Network Security First Step.
Reproduced from the book Network Security
First Step Copyright 2004, Cisco Systems, Inc., Reproduced
by permission of Pearson Education, Inc., 800 East 96th St.,
Indianapolis, IN 46240. Written permission from
Pearson Education, Inc. is required for all other uses.
Visit
www.ciscopress.com for a detailed description and to
learn how to purchase this title.
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The IT Career Builder's
Toolkit
Matthew Moran
ISBN: 1487131560
List Price $29.95
The IT Career Builder's Toolkit is packed
with a ton of good information for folks who either are about to
launch a career in one of the many IT-related fields as well as
for those already there. It includes a number of great
tools to help you get the job you really want - that best suits
your needs, strengths and skills. Areas included in the
book include self assessments in areas such as attitude,
communication skills and technical skills. The book then
goes into developing a cover letter and resume and helps you
"break into" IT with tips on contacts, the job search,
interviewing salary negotiations and on-the-job promotion.
It goes on to provide the information and tools you'll need to
advance your career once you've made the initial "jump" into IT.
The IT Career Builder's Toolkit also comes
with a companion CD-ROM that includes career management tools
such as resume and cover letters, forms to track important
contacts and self assessment tools. A nice package for
everyone involved/employed in IT. |
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Taking Charge of your VoIP Project
John Q. Walker, Jeffrey T. Hicks
ISBN: 1587200929
List Price: $39.95
Taking Charge of your VoIP Project begins
by explaining the concepts, then building the reader's expertise
and knowledge - chapter by chapter. Although not a
technical manual, the book defines the basic underpinnings of
VoIP - H.323, G.711 and Real-Time Transport Protocol (RTP) and
how the basics effect VoIP implementations. A great text
if you're thinking about realizing the productivity and cost
savings that VoIP can bring to any size organization.
A sample chapter is available for download here -
Taking Charge of your VoIP
Project.
Reproduced from the book Taking Charge of
your VoIP Project Copyright 2004, Cisco Systems, Inc.,
Reproduced by permission of Pearson Education, Inc., 800 East
96th St., Indianapolis, IN 46240. Written permission
from Pearson Education, Inc. is required for all other uses.
Visit
www.ciscopress.com for a detailed description and to
learn how to purchase this title.
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The Case for Virtual Business Processes:
Reduce Costs, Improve Efficiencies, and Focus on Your Core
Business
Martha Young, Michael Jude
ISBN: 1587200872
List Price: $39.95
The Case for Virtual Business Processes
helps the reader understand why business
"virtualization" is critical to the long term profitability and
viability of any business. The book then helps the reader
to use the techniques described in previous chapters, in concert
with intelligent networked infrastructures from Cisco Systems,
to realize the benefits of virtualization in their own business
environment.
A sample chapter is available for download here -
The Case for Virtual Business Processes.
Reproduced from the book Taking Charge of
your VoIP Project Copyright 2004, Cisco Systems, Inc.,
Reproduced by permission of Pearson Education, Inc., 800 East
96th St., Indianapolis, IN 46240. Written permission
from Pearson Education, Inc. is required for all other uses.
Visit
www.ciscopress.com for a detailed description and to
learn how to purchase this title.
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802.11 Wireless LAN Fundamentals (A
practical guide to understanding, designing and operating 802.11
WLANs)
Pejman Roshan, Jonathan Leary
ISBN: 1-58705-077-3
List Price: $50.00
802.11 Wireless LAN Fundamentals provides
the knowledge you'll need to design, deploy, manage and
troubleshoot Wireless Local Area Networks (WLANS).
Starting with an overview of the technology and architecture of
WLANs, the book goes on to explain services and advanced
features that WLANs can provide.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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Cisco Networking Simplified
Paul Della Maggiora, Jim Doherty
ISBN: 1.58720-074-0
List Price: $29.00
Cisco Networking Simplified provides a
clear and concise illustrated view of how networks are built,
managed and used. With full-color illustrations,
comprehensive topic reviews and explanations of what network
innovations mean in real terms, this visual guide helps make the
complex simple. Topics include Storage Area Networks (SANs),
Virtual Private Networks (VPNs), Voice over IP (VoIP), mobility,
wireless, LANs, WANS, the Internet, security, routing and
switching.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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First Mile Access Networks
and Enabling Technologies
Ashwin Gumaste, Tony Antony
ISBN: 1-58705-129-X
List Price: $55.00
The "first mile" refers to the connections
between business/residential subscribers and the public
network's central office or point of presence. This book
discusses the technologies used in this first mile connection
and explains the options available to consumers as well as the
strengths and weaknesses of each technology.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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IP Addressing Fundamentals
Mark Sportak
ISBN: 1-58705-067-6
List Price: $50.00
IP Addressing Fundamentals is designed to
provide beginners with a guide the explains how IP Addressing
works (with a large number of examples) as well as an
explanation of how to allocate and manage IP addresses. IP
addressing will become more important to you and your business
as you add devices to your wired or wireless LAN.
Cisco Press products can be
purchased at your favorite local bookstore, computer/electronics
store, online bookseller or at
Cisco Press. |
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IP Telephony Unveiled
Kevin Brown
ISBN: 1-58720-075-9
List Price: $24.99
IP Telephony Unveiled describes the
technology behind IP Telephony and describes the differences
between IP Telephony and Voice over IP. It also provides
an overview of the various IP Telephony services currently
available and provides a number of examples in a variety of
industries and working environments.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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Planet Broadband
Rouzbeh Yassini (Father of the Cable Modem),
Stewart Schley, Leslie Ellis, Roger Brown
ISBN: 1-58720-090-2
List Price: $29.95
Describes not only what broadband is, but why it
matters to you. Learn how broadband connectivity can help
solve some of the vexing environmental and social problems
confronting us today, while improving our lives (and your
business). See how this technology will alter how we live,
think and do business.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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Power-up Your Small-Medium
Business Network: A Guide to Enabling Network Technologies
Robyn Aber
ISBN: 1-58705-135-4
List Price: $40.00
Network technologies can help small business
improve efficiencies, stimulate productivity , be more
responsive to customers and boost the bottom line.
Power-up Your Small-Medium Business Network explores the
relevance and business value of network technologies and
explains how to gauge what's right for your business. It
also includes advice on the questions to ask yourself and your
vendors when planning new or enhanced networks.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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Web Security Field Guide
Steve Kalman
ISBN: 1-48705-092-7
List Price: $50.00
Provides the steps to securing networks while
explaining why implementing these processes and products is
important. Web Security Field Guide covers the
techniques to prevent intrusion attempts through hardening
operating systems, web servers and your browser. It also
addresses firewalls, access lists, ongoing security maintenance
and testing. The book includes tutorials illustrating how
to implement each security tool introduced.
Cisco Press products can be purchased at your
favorite local bookstore, computer/electronics store, online
bookseller or at Cisco
Press. |
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Cisco Press products can be purchased at your favorite
local bookstore, computer/electronics store, online bookseller or at
Cisco Press.
Business:
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Momentum
How Companies Become Unstoppable Market Forces
Ron Ricci, John Volkmann
Harvard Business School Press
ISBN: 1-5781-522-x
List Price: $24.95
Based on an intensive study of 12,000 consumer
and corporate buyers, marketing and communications experts Ron
Ricci and John Volkmann identify the success factor that all
market leaders share: momentum. Beyond sheer motion, momentum
means mass, speed, and direction, in context to a value
proposition so compelling that all constituents in a given
marketplace believe it--and want to go there with you. It is the
trajectory to "must-have" status with customers--and this book
provides the marketing gauges to get you there - even for the
home business owner! |
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a new brand world
8 Principles for Achieving Brand Leadership in
the 21st Century
Scott Bedbury with Stephen Fenichell
Viking
ISBN: 0-670-03076-7
List Price: $24.95
No company can succeed without a great product or
service, but in today's competitive market it also needs a
brand. Transcending the tangible aspects of a commodity
and nurturing a brand to build a deeper and more enduring
emotional connection with customers has become one of the most
critical and complex challenges facing businesses today, whether
they are multinational corporation or small, local, home-based
enterprises.
With anecdotes from his own in-the-trenches
experience and dozens of case studies (including companies like
Harley-Davidson, Guinness, the Gap and Disney), Bedbury offers
practical, battle-tested advice and an analysis of why some
brands succeed where others fail. a new brand world
will show any business - whether a Fortune 500 corporation or a
home business - how it can begin to realize its full brand
potential and build lasting value. |
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Less is More
How Great Companies Use Productivity as a
Competitive Tool in Business
Jason Jennings
Portfolio
ISBN: 1-49184-001-5
List Price: $24.95
Every is looking for ways to keep productivity
high, and recent economic shakiness has only reinforced that
need. Jason Jennings offers a look at how to boost
productivity and your bottom line. Less is More
includes tested and successful programs that have boosted
productivity and presents new trends that businesses of all
sizes can implement. Included are ways to:
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Increase sales 300 percent without increasing
headcount
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Become 10 times more efficient
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Keep track of every penny
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Use technology and automation to increase
productivity.
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Business: The Ultimate
Resource
Advisory Board: Warren Bennis, Thomas L.
Brown, James A. Champy, Stuart Crainer, Stan Davis, Helen
Edwards, Daniel Goleman, Anthony Gottlieb, Robert Heller,
Jean-Claude Larreche, Peter leyden, Christopher Meyer, Bob
Norton, Jeffrey F. Rayport
Perseus Publishing
ISBN: 0-7382-0242-8
List Price: $59.95
A compendium of essays biographies and other
source material. Business: The Ultimate Resource
includes:
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Best-practice essays from 150 of today's
thought leaders
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Profiles of the 100 most influential business
pioneers and management thinkers
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Summaries of the 70 most important business
books of all time
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Over 300 practical checklists, covering all
areas of management and career development
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A world business almanac covering more than
150 countries, 50 U.S. states and 24 industries
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A dictionary of 6,000 business terms
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A list of 3,000 information sources (books,
journals, web sites and organizations) covering 115 topics.
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